Copyright: Rod Walters


Taiya is a restaurant in Mitsuhama specializing in tai-meshi — delicious sea bream fish cooked with rice. The restaurant is housed in a fascinating building dating back to the early 20th century, with many artifacts from the 19th century on display. This is truly a unique place to eat.


With its mild climate and proximity to the sea, Matsuyama produces a wide range of high-quality vegetables, fruit, seafood, and meats. This is reflected in the menus of the city's restaurants and hotels. Besides traditional dishes such as taimeshi — rice cooked with sea bream — Matsuyama is enjoying a pâtisserie boom, making the most of the wonderful citrus and other fruits produced locally.